Der Tonarm,
Thank you for clarifying yourself. I know that because you are in marketing that many issues regarding how people perceive a product to those who are early adopters add relevance to purchasing decisions.
I am a business major myself and understand fully the concept of marketing and product placement. With audio products in the marketing mix, the 4 P's, product, price, place and promotion they do not seem to garner the same role as regular commercial products, because in audio, everyone is waiting for someone to comment on the product, the early adopters of such a product help make the sales or help to prevent sales. In mainstream marketing of a commercial product, the interest is garnered at a much larger scale and the community is a lot larger. For us audio minions, the community is so small that word of mouth and posts in these forums are really golden words for some and help many others to fully understand what is going on with the particular product that is being referenced. Many people are blowing off the magazine reviews to get impressions from audio products in these very forums. If I was marketing a product for the audio community, (I would ask my marketing manager who works for me in my business)I would use tools to search out the most popular products from the low end to the high end and focus my tactics on the products that are most asked about or wanted by fellow audio interested people. Again, a small niche. Now I am way off topic.
Hey where are you in Germany? I am in the Rheinland Pfalz region, Kaiserslautern area.
I know what forum you are talking about, the same one with the Forumslaufwerk. I never tried to keep up with that topic.
Syntax,
Great idea. I agree. That is why I made my comments regarding the early adopters and people who will get a chance to use the product and submit their impressions. That is one reason that this very forum exists. I cant wait to hear some impressions as I am looking at adding another tone arm to my turntable, a non-TW one. Perhaps this new one will fit my needs.
Ciao,
Audioquest4life