Clearaudio " Innovation" - What?


Clearaudio has been around for a while and has quite a few well made models to cater for different ends of the vinyl market. I've noted their most recent models are called CA Innovation wood turntables which looks quite attractive where as I find most of their past acrylic models unappealing.

Calling their new model "Innovation" is a bit pretentious perhaps. I'm just wondering what true innovations has Clearaudio brought to the vinyl playback over the years? I'm curious to learn from those who has more knowledge on the subject.
jaspert

Here are some of product names from Clearaudio:

Emotion
Innovation
Ovation
Solution
Bluemotion
Champion

Anything ends with "ion" will work. Anymore information? :)

Let's not pick on their names. It's just a name. Don't waste time on that. Just move on.

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"Magnetic Drive"? Do you mean "Direct Drive" as used by a traditional belt-drive company that wants to disguise the fact that they have found the DD religion?
Or does the magnetic drive drive a belt that drives the platter? Which has also already been done by Transrotor. No slur on Clearaudio is intended. The point is that it is all marketing; there is very little new under the sun when it comes to turntables.
Hiho,
How about "Consumption", as in "conspicuous..."
But we won't be buying the "Malfunction", for sure.
Where'd you get Magnetic Drive? What Clearaudio offers is a ceramic magnetic bearing. From the english version of their German website:
Ceramic-Magnetic-Bearing
The Clearaudio CMB (Ceramic Magnetic Bearing) is a result of long-term research and development and is based on a Clearaudio patent. Two aligned opposing magnetic fields are perfectly aligned one on top of the other, thereby rejecting each other. The magnetic fields are completely shielded from the outside through the careful application of very sophisticated materials. A high precision ceramic vertical axe fits perfectly into a bronze bearing. This perfect fit is essential and can only be achieved through the highest precision hand polishing.

High-performance synthetic oil is used for lubrication. The combination of these carefully selected components produces the effect of the platter floating by itself on an air cushion, and not on a ball bearing or bearing point.

The results of this magnetic bearing are one of the lowest frictions in turntable bearing design and until now, un-reached rumble measurements, and an unbeatable new standard in speed accuracy.
^^^The new (not yet on the CA site) is a quad plinth'd magnetic driven Innovation called the Master. The lower platter is belt driven w/ optical speed control and it magnetically coupled with the record platter above in the same way their statement table does. Both platters (drive and record are on ceramic bearings) As mentioned, I will have the first copy in North America...bought and paid for, should arrive w/in 2 weeks. There is a picture of the protoype in my system link below.