Does mfg's name/model affect your opinion of sound

I think the influence of model number is even more important. Audiophiles are willing to spend $1,000s just because it says "Mk II", "Reference" or "Signature". Audiophiles are willing to spend $10,000s if it says "Anniversary".

Or Art For The Ear (Burmester) but some say it is Fart For ... in reality?
Just a rumor imo....

What has worked most effectively for me is listening.I attend live jazz venues frequently(most often unamplified). This really trains your hearing over time to appreciate the beauty of live trumpets,saxaphones,piano,guitar etc.

What ever components mimic this sound the closest the better they are IMO.Brand and price become irrelevant at this point, it`s simply how convincing/faithful the reproduced sound is.Simple I realize but it works very well for me.Some very exspensive components lack this natural sound and some inexspensive gear is very authentic.
Regards,

I used to think that way, and always had a lot of respect for the Audio Research name....so I bought one of their amps a long time ago...I think it was the D120...anyway, it was a poor performer at best. I probably would think that anything Ayre makes is excellent...but now I'd have to hear it first.

If there is any science to our hobby, and a designer is looking to address any deficiencies he feels are there, then you would think that components from a single manufacturer would have a similar sound, a "house sound" if you will. If they all sounded different, you would wonder what the designer's criteria was, or is it just random thoughts and lets see what happens. I would be suspect of such products. A manufacturer should put his sound where his mouth is.

Well, here is a perfect example:

Stereophile Page 16 Advertisement

EMOTIVA
= Rethink High End

A happy Listener sits smiling in front of that System, holding a CD Box in his
hand ---> obviously he likes it very much
Advertising Text:
"Love what your Hear
Go ahead. Sit back and relax. Pick that one track that mean everything to you.
And enjoy
It's time High End Audio returns to its roots.
In Music.
In Loving what you hear.
Rethink High End Audio at emotiva.com."
(Perfect connection between Picture & Text)

I was whining after reading these lines ( I am sensitive you know)

Now, let's go to Reality:
When we look at that picture we can see that the Preamp Display shows
"Phono Direct"
"Vol. 80.0"

But that is not all
On top of the Rack there is a Turntable with a Tonearm
but there is no cartridge to be seen (only the wires coming out from the Arm)

That's High End today :-)