I think the response that Frank's cables are for those who pay attention to the aesthetics of cables is a bit condescending, and frankly (no pun intended) off the mark. Yes, there are other offerings that may sound better in one system or another, but to insinuate that Franks cables are inferior to verastarr, aural thrills, Z-squared, ridge street et al is just incorrect, IMO.
Aural thrills has made some excellent interconnects, but the power cords are lacking in my system. No verastarr or Z-squared cable has done anything special in my system. It's all so very relative.
Personally, I'd take almost any Synergistic Rsch product of any vintage over any of them. JMO.