I think their cables are quite ordinary. I also refuse to buy them based on their legal strategy of taking to court any company that has the word monster in its title, even those that do not relate to audio. This article is worth reading....
http://www.audioholics.com/news/industry-news/blue-jeans-strikes-back
http://www.audioholics.com/news/industry-news/blue-jeans-strikes-back