First, he/she must have a media presence, which means having been published, written about, or known to the media in regard to his/her claimed abilities or powers
Surely that suggests most reviewers and any cable manufacturer with a web site that makes claims about amazing powers or abilities of their products in relation to "Monster Cable" fare. (Monster Cable appears to be JREF chosen reference...i.e. extremely expensive wire but not "crazy extreme" prices).
A million bucks is a milllion bucks!