We are just like everyone else that enjoys audio, we are only interested in the truth when it comes to audio and especially cables. Our goal has always been the same; reproduce the artist as close to recording studio production as possible. We are not drunks and never have a drink during our testing but we definitely have a drink as friends at our cottage; not really sure if that really matters. We always try to buy direct off the manufacturer when possible but when this is not possible we have several high end stores we deal with. 400 different brands over 30 years is really not that much.
As I said before this is my way of determining a great cable but I still respect everyones opinion.