I think thier marketing is great, especially in the early days when the dealer I go to was able to give me 100 percent back on my cable in trade to move up one level at a time. I think it is down to about 70 percent now that you get back, which is a lot easier then having to sell them yourelf used. They are also pretty protective of thier dealers which keeps the value of the cable you bought a little more stable. You won't see them blowing brand new cables out for 50-60 percent off when the new line comes out, which is one thing that I have seen with the Nordost and concerns me. I am going to get some TYR2 to try out in the future though.