Comparing Audioquest cable to Morrow

I think Audioquest is a good cable to use as a reference by which to compare other cable. Mike Morrow called me one day trying to drum up business, and--could be my imagination but-- he didn't seem very happy when I talked about Audioquest.

I realize cable performs differently with various components. BUT, if you had to choose dollar for dollar between Audioquest and Morrow, which would you choose? Are they close enough so that the issue is subjective and a matter of personal preference, or is there a clear difference?

Anybody have any experience?