An addend--If by any chance that I don't end up landing either a Pioneer Elite DV-09 or a Sony DVP-S7700 either from my local "high-end" dealer (and they carry both of these players) or I cannot find either one for what I think is a reasonable price (I expect to pay at least $600.00 for a brand new one (again, of either player) and no more than $950.00. In fact, $950.00 is as high as I am willing to go (for the right player)), then I will go on the internet and see if I can get me a used one for a great price (only this time, I will pay a minimum of $450.00 and a maximum of $700.00). Now, if that step does not pan out and fails to land me the player I really want, only then I will look very closely and very hard to the Pioneer (Elite??) DV-37. If the Pioneer (Elite??) DV-37 has a superior picture to either the Pioneer Elite DV-09 or the Sony DVP-S7700 and a superior sound to match, then even though I may have to give up something in terms of build quality and parts quality, but I won't at all be disappointed. Otherwise, it is a Pioneer Elite DV-09 or a Sony DVP-S7700 that I really want. Not only will either of these players will allow me to get the most that I can get out of my TV (a 27-Inch Panasonic CT-27SF37) in terms of picture quality, but they would also extract the maximum sound quality available from the audio portion of my home theater (a Yamaha DSP-A780 Dolby Pro-Logic Integrated Amplifier and the associated Speaker System (and I putting my sights (and ears!!!) on either an Atlantic Technology T-70 or System 170, a Boston Acoustics System 9000, or a Paradigm Cinema Speaker System (all with subwoofers)). But also, one of the main reasons I want a Pioneer Elite DV-09 or a Sony DVP-S7700 so bad is because of the quality of parts and the build quality of both of these players (both of which I think is excellent to begin with).