We've tried really hard to keep prices down over the years, one of the more obvious being we just don't price our gear to the same formula that a lot of manufacturers do.
Despite that, the market has consistantly told us that it prefers to pay a little more if the end result is better sound. Unfortunately, there is also the phenomena that a more expensive amplifier is perceived to be better for no other reason then the cost.
Eventually the market figures out that the more expensive amplifier is not always better out of sheer price alone. It is finding that out about one of our close competitors right now.
There is also the 'you get what you pay for' issue. I doubt there is a single under-$2000-amp out there that is really something that would be called world class and state of the art. We would all like to make amps that cheap, I imagine, but the facts are that such an amp has to really have some corners cut to be worth making.
Despite that, the market has consistantly told us that it prefers to pay a little more if the end result is better sound. Unfortunately, there is also the phenomena that a more expensive amplifier is perceived to be better for no other reason then the cost.
Eventually the market figures out that the more expensive amplifier is not always better out of sheer price alone. It is finding that out about one of our close competitors right now.
There is also the 'you get what you pay for' issue. I doubt there is a single under-$2000-amp out there that is really something that would be called world class and state of the art. We would all like to make amps that cheap, I imagine, but the facts are that such an amp has to really have some corners cut to be worth making.