I'll admit that there must be some placebo effect in cabling. I will also admit that there is an audible difference too. For me to tell you all improvements heard are factual is as crazy as those who claim it's all psychological. As many of you know, I have strong beliefs in power cord benefits and have written extensively on my testing. I've started a new mission to try different Interconnects and speaker wires. I will be receiving two pair of the flagship model of hideously expensive speaker wires this week that I bought for 1/10th of the retail price. I also have five different brands of Interconnects on the way. If I end up with these speaker cables, the retail cost of my system will double. That can not be justifiable right? I'll let you know. What I can tell you is power cords alone have allowed me to hear things (the foot pedal on piano as an example) that are simply not audible with stock cords. I need no "blind" testing, it's factually there or not there. If anyone wants to argue that point, please save the effort, I will not acknowledge your short sighted opinion. For me to assume anything but improvement from higher quality speaker wire and interconnects, given my experience with power cords would be hard. If a power cord can qualitatively make an audible difference, then I must assume cables will to. Like I say, I'll let you know. As always I'll be using my blindfold testing with my buddies. Yes this is the "unapproved and non-accredited" by the great AudiogoN science community test, but it's the one I have always used.
It's interesting to note that these speaker cables are copper! I've been a real fan of silver over the years, but remain open to experimenting with other materials. It's been stated in a number of reviews that the lower price siblings of these cables are capable of being more revealing than the silver cables they were compared to. I find it difficult to believe that the reviewers have too much political motivation in that these cables are rarely advertised and not a part of any magazines "top" lists. Just simple marketing and hideous pricing. I will refrain from giving out the brand to try and keep my review as un-bias to the reader as possible. Stay tuned, it should be fun! J.D.