Another audio dealer closes his shop


After being in business for 35 years audio and video dealer GNP of Pasadena, California closes it's doors. The owner told me he has to sell 30k a month in goods just to break even. He says it's not worth being in business just to break even.
taters
You don't think the prices of stereo equipment have anything to do with it, do you?
Audio dealers have to be able to change with the times , if they can't change quickly enough the outcome is inevitable . That applies to most businesses .
If only our wages kept up with our productivity. 40% more take home makes a big difference.

All the best,
Nonoise
My apologies to the exceptions but, in general, I have so little sympathy for audio dealers that I just couldn’t care less. In my experience, this industry attracts too many hustlers who see a potential for huge unearned profits, and have categorized audiophiles as sheep begging to be sheered.

Another problem is that there is no qualification process, other than the market place, to determine who can operate an audio store. With manufactures and distributors competing for locations where prospective customers can audition their products, it’s too easy for incompetence to find its way into the audio chain. Many dealers like to say that they’re in the business of selling music, not components, but too many don’t know how. They’ll sell you a 30k analog rig but cant set it up for optimal playback. Of course they get trained for set-up, but that’s no guarantee that they’ll make the effort or have the talent.

Arrogance, snobbery, condescending manners. After someone's been in this hobby for a while and has established a sort of pedigree, these attitudes aren’t as common, but for neophytes, they are way too common.

As I’m writing this post, I’m realizing that the opportunities for this industry to improve are daunting, but nowhere more so than at the first line of customer contact.