Purist Audio & Stereophile

There are a zillion other cable manufacturers not mentioned in Stereophile either. So what?

I am sick of Sam Tellig raving about every Musical Fidelity product.

Advertising plain and simple - the MOST effective way to market a consumer product - the MOST expensive way by far. I'm not in the advertising industry but I do know if a magazine isn't generating ads they aren't in business long - subscriptions don't do it. I know for a fact one of my partner companies advertises more than any of our competition in my industry and he gets trips, cruises, etc all compensated.

All the audio rags are lightweight tricks as compared to the biggest prostitute of all, Consumer Reports.

These "advertising" rants ring hollow!!! Sota TT's were not reviewed for years and had almost fallen off the globe as far as reviewers were concerned. Not because they didn't advertise, but because they were busy supplying gear for customers, not reviewers.

Maybe Mr Aud is content to be at the level of business his company has realized. Does he send products in for review??? Does he hound reviewers to write about his products (as some companies obviously do)???

I have never had one of my power cords reviewed. The biggest reason might be that I have never tried, although there are probably huindreds of more reasons too.

Advertising doesn't buy good reviews. People that think they do are either ignorant or foolish!