The system is very good, really. There is an excellent synergy between the electronics and the speakers, and the system really is something special. As for them flying off the shelf, Mark's store location in the Whitney Museum here in NYC sure doesn't hurt. He's got a large group of, for the most part, well-heeled arts lovers most of whom, considering the lack of press the high end audio community gets, have never heard a good high-end audio system. Selling package systems, including cables, also appeals to the non-audiophile music lovers who don't really want to get into mixing and matching--a set it and forget it, good sounding system. I think that's great marketing.