Let me try a little less tongue in cheek response. Virtually everyone I know in my age range (45-50) uses a PC at home. Either their kids acclimated them to it or they use it at work. My mother-in-law uses it; my own parents do not. There is an age and income distribution around PC ownership. Younger and/or higher income individuals tend to use the PC much more. But, there remain many older (of all income ranges) individuals who don't see the benefits or need to use one and this is true, to a lesser degree, of younger individuals as well.
To answer your question, it does not surprise me that a good number of audiophiles do not use PC's. I believe that virtually all audiophiles who are also technophiles (e.g., have an engineering background or really get into the technical aspects of the hobby) would use a PC. But, many audiophiles are really musicphiles vs. technophiles. That has little to do with age or income (IMO).
I agree with Lugnut that a multi-faceted marketing strategy is the correct approach and you do have one in place. Advertising in Stereophile and hitting the internet are both good tactics. Expanding the referral base is also an excellent idea and that is usually accomplished with happy customers or motivated dealers. One way to motivate dealers is to incent them to cross-sell your services after they sell their wares (not before and not during). A joint mail campaign (signed by both parties with the mail list firmly in control of the dealer and not shared with you) would be a potential way to accomplish this.
I'd be happy to discuss this with you and kick around some ideas. Drop me a note. I spent a couple of decades in marketing and you might get lucky enough to actually get a useful idea or two out of my ramblings ;-)
To answer your question, it does not surprise me that a good number of audiophiles do not use PC's. I believe that virtually all audiophiles who are also technophiles (e.g., have an engineering background or really get into the technical aspects of the hobby) would use a PC. But, many audiophiles are really musicphiles vs. technophiles. That has little to do with age or income (IMO).
I agree with Lugnut that a multi-faceted marketing strategy is the correct approach and you do have one in place. Advertising in Stereophile and hitting the internet are both good tactics. Expanding the referral base is also an excellent idea and that is usually accomplished with happy customers or motivated dealers. One way to motivate dealers is to incent them to cross-sell your services after they sell their wares (not before and not during). A joint mail campaign (signed by both parties with the mail list firmly in control of the dealer and not shared with you) would be a potential way to accomplish this.
I'd be happy to discuss this with you and kick around some ideas. Drop me a note. I spent a couple of decades in marketing and you might get lucky enough to actually get a useful idea or two out of my ramblings ;-)