High End Audio-Gaining Higher Ground?


This is a spin off from a meeting held by audio designers where the primary discussion was about high-end audio and how to get the younger generation interested & involved in high-end audio. One of the speakers mentioned that his son was not the least bit interested in his rig and if something was to happen to him, his son stated it all would be put up for sale on Ebay.

I thought it would be interesting to put this discussion forth to this audio community and to get opinions on the above subject. Are audiophiles a dying breed and what could rekindle this hobby for all new generations.
phd
Enitely too much snobbery in it's current state. I would assume most if it will die off and then encounter a renasance at some point in the future.
So my 15 year old son had a bunch of his friends over for a birthday party. What did he do beforehand? Pull out a bunch of his albums (yes, vinyl) and laid them out so that they could choose what to listen to while they hung out and played video games. Gorillaz, The XX, Green Day, Coldplay, etc. He was interested in music from the time he was born, and I did my best - giving him my Dad's old Technics table, Infinity bookshelf speakers and Yamaha receiver. I bought him some of the records, and bought him a Project Debut Carbon when his older table died. My Dad did similarly for me - in fact, he bought me those Infinity speakers for my 13th birthday (some 35 years ago). I'm sure in part I'm just lucky. My daughter couldn't give a lick about a stereo... but she plays piano and sings beautifully. She gets songs stuck in her head and has to play them.

Separately from my personal experience, I've been hanging out on the Facebook vinyl communities - Vinyl Addiction, Vinyl Junkies, etc. I'm surprised at how many women are there, and how young they are. One really smart, active poster has to be about 16 years old. She's awesome. Most of the people there are resurrecting old mediocre tables and receivers - or maybe considering the Project Debut Carbon or Music Hall but are afraid of the prices. They're buying lots of thrift store and Craigslist vinyl. Great music from the 70's and 80's for $2 or $5 a pop. Jack White's Lazzaretto just broke a 20 year old record for vinyl sales in the first week. Many of these folks will step up to higher-end audio if there's a path for them. The future is good.

Do I have concerns? Well, yes. High-end companies keep going higher. $20K components, which are now common, are not exactly a stepping stone. But... For every Ferrari that a 20 year old lusts after, 10 VW GTI's will be sold. Artists are having a hard time making money on streaming music, but for fans finding great music has never been easier. It's not what it was once, but it is what it is now.
Thanks to those who responded regarding my question about what defines "high end" in dollar terms. I understand, it's all relative. With that in mind, I agree with previous posters that many high-end companies will go out of business, but that's par for the course in most industries. How many automobile manufacturers existed in 1915?

What will maintain "high-end" audio into the future is the same human longing from which high-end audio was born - the desire not just to have music in one's life, but to connect with it. A person could take the position that there's no point in buying physical artwork anymore, when you can hang a high-definition screen on your wall that rotates through digital images of thousands of pieces of art for a fraction of the cost - but there's something about being up close to an original acrylic on canvas, the smell of it, the depth to the brush strokes, and the way it changes at different lighting angles. It's very organic, the way it affects the senses, and humans have been drawn towards objects of creation for thousands of years for that reason.

The average 18 year old may not appreciate an original Monet today, but there comes a day when they not only appreciate it, they seek it out. It brings us down to earth, like a good cup of coffee, or the smell that hits you when you walk into a florist's boutique.

It's the same with music...high-end audio isn't about the coolness of the devices, or the spec sheet - it's about letting us be right there as a musician's fingers glide across a guitar's nylon strings.

In fact, given what the millenial generation is about to go through, regarding debt overload, social upheaval, geopolitical turmoil, I see them (re)discovering a love for music reproduction as a way of escaping and finding their own sense of organic peace. Humans have loved music for centuries, and that will continue - and technology that gets us that much closer to the origin of the music will always be in demand. JMHO.
For me, whether the High End is gaining ground or dying is irrelevant. It would only matter if my livelihood was based on this industry. Otherwise.....I got my gear, I got my music, it's absolutely essential to me and my life but as to whether or not anyone else 'gets it' couldn't matter less to me. When I was a kid I absolutely skeeved shellfish. My father was fanatical about lobster and crab but I was too squeamish and couldn't handle it. He'd just shake his head and tell me that I didn't know what I was missing. When I got older I came to love lobster! I feel the same way about quality sound reproduction, if people can't find their way to appreciate it, that's THEIR problem! The industry will never completely disappear, at least not in my lifetime so I'm good!
There is and always will be a level of snobbery in the high end for any industry or product. But, I believe that real appreciation outweighs the snobbery. My original post discussed Toyota vs Mercedes. That was not to snub Toyota or to uplift Mercedes, but to draw attention to the fact that there is a difference in quality and attention in products. A timex vs a Breitling. Pretty much every product has a low end, mid, and high end. You can see it everywhere. There are snobs out there. My definition of a snob isn't someone that knows and appreciates quality, equipment and "high-end" items, but to me someone that knows what they like and doesn't like isn't a snob. The snob is a person that tells you what you like. Early in my life, I didn't like wine at all. But, later in life I found out why. It was because I never really had a good glass of wine. Parties, weddings, etc. they served to me, pretty bad stuff, (to me). So naturally, I thought all wine was bad. But, with education in wine, wine tastings, and participating in the industry, I found that there is some really good wine out there. Snob? not at all. I now know what I like and don't like. Life is too short to drink bad wine. Same with music and music equipment. Life is to short to have my ears hurt. But do I force my opinion on others? absolutely not. I let the music speak for itself. My equipment isn't the absolute best. Far from it. But for me, my history in music and appreciation in music and quality electronics, I can say that I'm there. On Audiogon, I don't tell others what they like, I do however, suggest that they try some equipment and most importantly take that equipment home for an in-home demo in their system to hear for themselves. I believe personally that "high-end" audio is actually gaining ground. I hear more about vinyl and vinyl playback now than a few years ago. I do believe that audio stores and dealers/salespeople can be a little more inviting and open and less critical and closed in their response to potential buyers. I see advertising for walmart, Costco, Sears, etc. but no advertisements for higher end audio. So how would younger, less educated potential buyers find out? Best Buy's idea of having Magnolia Audio in their stores was a very good idea. People drift into the Magnolia Audio portion of the store and just look and listen. I guarantee that many walked away with a better idea and impression. Look at Beats audio. Got the attention of most young people. It's "cool", so young people flock to it. Why is Grado, and other's not doing the same thing with young popular musicians, actors, etc to help draw attention to their products? That is the mistake High-end audio makes. They discount the younger crowd. Listen to Beats headphones vs a mid level set of Grado (just an example). No contest. An they cost pretty much the same.

do enjoy