That is very easy to explain. Since I started working in this business I started to test. So I learned the differences between many different amps, sources, cables and speakers etc. After time you can give these tools the different properties they own.
These different properties have effect on the overwhole sound. Togheter they create the image, how much depth, wide, resolution, sound realism ( you want all the colours of an instrument as in real), level of blacks and how big instruments and voices are and there level of papable image ( as I told many times instruments and voices are extreme small in dimension and easy to point out. I learned it during classical acoustic concerts. So you want a realistic sense of scale in your set).
Audio is all about making the perfect combination of tools . ( amps, sources, conditioners, cables and speakers togheter). This is what I call the art of sound.
Last year I became aware how much higher level in endresult I can create to all other distributers on the show. There were far over 50 rooms with audio sets. I was called the absolute sound of the show. Why? Because I created what I call total sound. The blueprint of the absolute sound. This creates a very convincing overwhole sound.
I want all parts which need to be there for the absolute sound in every system. This makes it more complete and convincing.
Many of the other sets were incomplete. I have done many blind test for clients. As you know I only focus on 3 dimensional sound. For every single person it is very easy to understand the big difference between 2 and 3 dimensional sound.
When you are not aware of the exact properties of every single tool you use in your set, It is a lot more difficult to understand what you are doing.
I am Always looking for properties. I Judge every single part for the properties they can give. I don't sell a brand or box. I sell my sound, what I call Total sound.
The main focus is on the quality and level a tool can give to me. It is a different approach. But is extreme effective. It is a very addictive sound were you want to listen for hours at one time. This is what people want. A sound to die for!