Cables more hype than value?

Hi Everyone!
I've tested several brands of wires and, in my experience, many of them work like an equalizer. I think that's why it's very difficult to give a perfect advice to anyone about a cable cause you have to know perfectly every component of the entire system. Neutral doesn't mean anything cause it'll depend on what you consider neutral. There is no absolute.
For examble, Bo1972 consider Naim as flat and 2D. Based on what exactly? On which speakers? with what kind of player? cables?
I think it's cool to be so confident to think our advices are the ONES, but Hifi is more complex cause it comes with the background of the listener, his feelings, his history and his own way of thinking. It's a cerebral hobby!
To compare it with cars is absurd cause cars is mechanic, no brainer in that hobby!!!

When you want to "feel" in Hifi, that's where belong high-end purpose! And there are just a few brands that give you the emotion, the evidence where you stop thinking and start feeling. I seek those pieces of paradise and if i can find it for less, i'm all ears!!!
So please start writing about your experiences and stop thinking... I like forums to glad informations about experiences, not looking for opinions as steril as the writer...

I auditioned Naim often. With different speakers. To hear if there is depth is quite easy. For example speakers who give a lot of depth as well amps can do...or not. Wenn you play the same recordings on naim almost every instrument is standing on the same line as the voice. At shows I used the same cd's. After hearing with the Naim people they said yess there is no depth with this recording. These days I only sell 3-dimensional sound. I still use 2-dimensional sound to learn people how much less thrilling it is. I never met a person who prefers 2-dimensional sound. Maybe there are people who would prefer it. You never know. And yes you are right about that many cables work like an equalizer. That is why I say: you get less with some cables who equalize too much. I use a-b comparison to learn peole differences in sound. I also use a-b comparison to see what the preference is of a person.

I met people who owned Naim and they did not know what 3-dimensional sound is. After hearing it, they said: next time I would go for a 3-dimensional sound. Wenn people do not know it, they do not know what the difference is. 6 months ago at the show many shopkeepers came to me and asked about the 3-dimensional sound. They were amazed and loved it. For them it was new to hear a sound what was this palpable and the depth and wide of the stage. I want to give many people as possible the same stunning sound at home. I want to sell the highest level of emotion in music possible.

He's right about Naim. People usually buy Naim for some of the other qualities it has, but not for imaging.

I asked them why you bought it? They said; we loved the sound and didn't know about individual focus and depth. Wenn you give them a demo of 3-dimensional sound they al say the ame thing: this is superior. So again; it is that simple!