You guys don't appear to me to understand what is being said in terms of 'the customer being always right'. This is not saying the customer is right about the facts (if you read my post you will see I said just that). It is saying as a business, competition is for the customer, and the only source of wealth for a firm is due to the customer paying across money. The decision by the customer to part with money is based on that customers' view of reality at the time, and noone else's. Therefore that is the only version of reality that matters to the firm. The firm ought to work hard to affect the customers' view of reality, but the customers' actual view is the only relevant reality. Is this too existentialist for you? Yes, by the way, I have three successful businesses right now.
- ...
- 217 posts total
- 217 posts total