Sonoran plateau cables have micro bearings providing the same type of features as are claimed with the liquid ceramic. Other than that I just wired my entire media room with them and while the total price was steep, it was inexpensive compared to other poplar cable. This stuff is your basic anaconda and built like a battleship. It has finally broken in and the sound is remarkable. These don't get alot of play because they don't do any serious advertising. I heard of them from a friend who is a dedicated stereo guy and was pretty amazed. Best bang for the buck.
Ken
Ken