Reviewers keep their jobs by being excited and turned-on by the things they are asked to review. Could you imagine a music reviewer, for example, who actually told the TRUTH about 80% of the rock and pop music that comes out these days? Needless to say, that reviewer would be out on his tail, with the editor saying, "Why should we hire someone as a music reviewer who doesn't like music?"
Same with hi-fi reviewers. They are paid not to review, but to enthuse and like if at ALL possible. Someone who is too critical, too blase about iterations of products or design ideas that yield too little value for the buck, or someone who only raves about the rare genuine "great" product, I would guess they are often seen as too downbeat, too negative-minded.
I never trust the reviewers, or rather, I take them with a grain of salt. But since when would any of us "trust" someone who has a money-trail, however indirect, leading back to the manufacturer and industry itself?
I must say, this is why a dealer can NEVER be replaced. Because a dealer (a good one) of course tries to give advice and such, but they also just simply let you listen, and that after all is worth more than any amount of dubious ink in industry rags.
pcanis
Same with hi-fi reviewers. They are paid not to review, but to enthuse and like if at ALL possible. Someone who is too critical, too blase about iterations of products or design ideas that yield too little value for the buck, or someone who only raves about the rare genuine "great" product, I would guess they are often seen as too downbeat, too negative-minded.
I never trust the reviewers, or rather, I take them with a grain of salt. But since when would any of us "trust" someone who has a money-trail, however indirect, leading back to the manufacturer and industry itself?
I must say, this is why a dealer can NEVER be replaced. Because a dealer (a good one) of course tries to give advice and such, but they also just simply let you listen, and that after all is worth more than any amount of dubious ink in industry rags.
pcanis