Gnugear ; as stated earlier , it depends on what type of sound that you desire . Personaly I prefered ultralinear for my rock and blues music . It just has more oomph ! (How is that for an audio term ?)
It is corerct that the two amps , Prima Luna and Cayin , are manufactured by the same company .
But that is where the similarity stops !
It is my understanding that Prima Luna dictates the parts that are to be used where as Cayin farms it out to the lowest bidder . Also , there is supposed to be a quality control rep , from the Prima Luna company , overseeing the production process .
Sales hype or not ? I don't know . However having owned both , the Prima Luna Prologue 2 and the Cayin A 88-T , they do sound quite different from each other !