Fiddler,
This has been gone over before on this thread that George's motivation has nothing to do with financial gain,
but is just sharing from the goodness of his heart.
Directly to your two points:
1) What he charges for the LSA is very reasonable, it should be, it's nothing more then a few relatively inexpensive parts and a generic metal box. No remote and we won't talk about ergonomics because their are none. Unlike other passives with features like RCA/XLR inputs, remote, phase switch,etc that add cost to a passive linestage if built to high quality.
2) As I have stated before on this topic someone like Nelson Pass who has given much to the DIY community along wih his relatively low cost First Watt line of amps and preamp to make these pieces available to more people then his higher level Pass Labs gear does not get on a GON thread to self promote what a genius he is, even though he is, and push and push his piece so it becomes one on-going advertisment. He also self proclaims that all other active linestages are inferior to his LSA, by using his version of "scientific" information to try to make this claim seem objective.
So, I wish I had psychic abilities, but I don't, oh well. And as far as conspiracy theory, why don't you offer one regarding my reason for one, just sharing my opinion and two finding it annoying that this thread is one long unpaid ad for George's OK, inexpense passive that he tries to prove makes all other pramps obsolete, if the conditions are meet for a passive, yea right. No conspiracy as I can tell, it seems pretty clear to me what he actually does here, along what his reasons are for doing it.