Elizabeth - My comment was not meant to discourage women. I do think the idea is good from a marketing standpoint. Given the economy just now, I stand by my comment about bad timing. The site looks nice. The product selection is too skimpy and the offerings and prices will not attract many newcomers.
No hope because the predisposed audience is quite small and again, the timing stinks.
No hope because the predisposed audience is quite small and again, the timing stinks.