As in all things audiophile, the demand exists for sometimes new, sometimes different, sometimes improved sound through formats, set-ups or gear. In my opinion, I like the potential of this format based upon the inventory of compatible music and the lower cost of equipment. That means improved sound becomes more affordable, which means, more exposure to potential consumers, both audiophile and music driven. Not since CD's have we seen the labels coming on-board and converting to the new format.
For exposing new-comers to the joy of great sound and great music, I'm hoping they get it right and we all benefit.