Fremer's review of the Anna cartridge

Doug and Swapmwalker,
Your comments are always welcome so no need to apologize, especially after the thread took a wayward turn anyway.

I still believe there's something special about audio that brings out emotional responses like few other subjects.

I definitely agree. I also think Swapwalker made a good point regarding objective criteria in the high-end car industry vs. a more subjective nature of the high-end audio industry in comparison, which I think also applies to other luxury products you mentioned. The prices commanded can be for the most part explained by the laws of supply and demand, and further categorized by easily verifiable criteria such as diamond cut, clarity, color; Rolex model and materials used; same for Ferrari and other exotic makes; manufacture quality of a bag, etc. Sure the brand itself commands a premium, but the brand signifies top quality and performance, which can be more objectively verified than in the audio industry. I think therein lies the "problem." Nobody will question whether a Tiffany ring is worth $20K with the necessary certificates, but you'll surely see many who will tell you a $20K amplifier sounds like crap. As Swapmwalker noted, objectivity is not something we can easily employ in this hobby.

you'll surely see many who will tell you a $20K amplifier sounds like crap.

Or that it sounds no different than a $2K amp, or, or that amp A sounds different than amp B, or that $20K amp C sounds like crap when used w pre-amp D or, dare I say it, power cord E! Of course, another way in which high end audio differs is that the amp by itself cannot make any sound; in some ways it would be like trying to evaluate a car solely on the basis of how many horsepower the engine can make, without considering the suspension, chassis, tires, gearing, etc. I also think that people become so passionate just because there ultimately are no objective criteria (sorry, Raul, not in my world!) and so arguments/discussions/disagreements have no verifiable "correct" resolution.

Back to the Anna- I could not agree more w Actusreus (you know, that's even harder to spell than Swap...Smwap...Swapmwalker...); it's totally incomprehensible that a well-established industry leader (to say nothing of a garage shop) would send a flagship product to the English-speaking world's most widely read reviewer in their specialty w/o making 100% certain that the sample was PERFECT!!!!! It's not like Consumer Reports where they buy one off the shelf. It's not like there is an assembly line churning out an Anna every minute, 24/7. Ortofon knew it was a review sample and who was doing the review. At that price, the customer has the right to know/demand every single cart is individually tested and sold w a spec sheet to verify it meets the design intent and meets or exceeds the published specifications. If that were my company, the head of QC, head of marketing, and the QC inspector of those units would all be looking for new jobs.

05-07-13: Swampwalker
If that were my company, the head of QC, head of marketing, and the QC inspector of those units would all be looking for new jobs.

It happens more often than you would believe in all industries (i mean faulty products or mistakes) and rarely is someone's head taken!

Pops- I am sure you are correct; maybe that's why I am not a CEO of a major corporation. I also believe that mistakes can happen and you generally can't take a person's measure by one event, but c'mon???? It's your flagship product, hand assembled in very limited quantities for a very select, niche market, that will ALL (and I pretty mean pretty much ALL) be reading the review. How can you NOT test that individual unit to make sure it works perfectly???? It's not a blind audition. You get to pick the unit that goes out. And it is defective. TWICE!!!!! I would think that they would have resigned w/o having to be fired. In the good old days, they would have been given the opportunity to take the honorable way out...a 38 caliber letter of resignation ;-)

Swampwalker,
I'm hand-writing "Swampwalker" 100 times as my homework as we speak.
"Swampwalker, Swampwalker, Swampwalker,..." 97 more to go...:)