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Do dealers believe in their products?

Do dealers believe and test out the products they sell or just stock what the industry says is good? I suppose once you are a dealer for a product it would be hard to just dump the mfg'r when a better brand comes along. Then there is the ethics if a customer asks if there is something better out there and the dealer does not believe in what he sells.
I ask because I remember going into one of my first stores. The dealer had been around for decades and I got the impression he knew of a way better system for half the price. Then a home dealer was demoing bright, shiny $5,000.00 speakers but stuck in the corner where some huge dirty speakers from the 70's. That's what he listened to on his own time, hhhmmmmmmmmmmmm.
cdc
hiernote
41 posts
 
Most definately!
Especially the ones that make them money.
Post removed 
chadnliz's avatar
chadnliz
3,737 posts
 
No not all do, I had Innerosund Eros stats and the local dealer loved them, when he sold them. I came back a year or so later and a new guy who never saw me was the salesman, he had nothing good to say about them, and wouldnt ya know it? they were no longer a dealer. Nor are they in business now!
devaaudio's avatar
devaaudio
40 posts
 
I think some definitely believe in their products. Unfortunately, occasionally companies don't support these dealers. I think in the enthusiasts world some companies are based on the idea of one man or woman pioneering based on research and his/her ears. These companies like ProAc, Ayre, Cardas, ?Audio Research, and many others seem to support local dealers and allow them some freedom to sell the way they want to. Unfortunately, even some of these companies catch the money train and start marketing and demanding that their dealers sell the way they want them to. This happened to my local dealer regarding Ayre equipment. My dealer did not want to sell a few products that Ayre offered because at the price point he felt like there were better options or there were units that he felt offered more flexibility for the same or less money. The sales manager essentially said something like if that's how you feel then you don't need to sell Ayre products and took away the product line. Granted I've heard Ayre sales have been improved since the new sales manager started so if it is about the money it is hard to argue. It takes special dealers to stand by their "code of ethics" and not be strong armed into selling things that they don't "believe in". I also think it is great if companies understand that sometimes not every single component in their line is the best. I mean who wants the entire industry to turn into the Bose audio way of the world. I hope this helps.
beheme
231 posts
 
Forgetting dealer #5 who has a bilateral exclusive agreement with an importer/distributor and is obliged to carry a line or a part of a line that he does not believe in...but has to sell at the risk of losing its exclusivity on the rest he values highly.
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