Case in point: a $90,000 power cord by ASUNZ


Open Letter to the Audiophile Community: When High-End Becomes High Farce

There is a line between excellence and exploitation. In high-end audio, we celebrate passion, precision, and engineering that bring us closer to the music. We accept that real performance costs real money. But every so often, a product comes along that crosses the line into absurdity — and, frankly, insults the intelligence of the global audiophile community.

Case in point: a $90,000 power cord. (https://eqaudio.ca/power-cables/ansuz-mainz-d-tc3-gold-signature-power-cable/) A blatant insult to the intelligence of the global audiophile community!!!!!

Yes, you read that correctly. A piece of wire dressed up as “innovation,” sold for the price of a luxury car. It is not just excessive, it is contemptuous of the very customers who sustain this hobby.

The danger here isn’t only to one brand’s credibility. When companies market cables at such outrageous prices, they make the entire industry look foolish to the outside world. They reinforce every stereotype: that audiophiles are gullible, that high-end gear is snake oil, that this pursuit is less about music and more about status symbols.

We, as music lovers, are not idiots. We know the difference between engineering and opportunism. We know when craftsmanship justifies a premium — and when pricing is simply a provocation.

If high-end audio is to survive, manufacturers must show respect for both the craft and the community. Otherwise, the “legacy” they leave will not be of sonic breakthroughs, but of arrogance, excess, and ridicule.

This letter is not just directed at one company. It’s a call for honesty, sanity, and responsibility across the industry. If the goal is truly to celebrate music, then let’s price gear like it’s made for music lovers — not billionaires with no sense of value.

Steve Pappas
A concerned audiophile

violi_doxari3a

I have always believed in buying quality parts for my system,.  I currently have Puritan Ultimate PCs throughout.   In Canadian dollars, a 1 meter cable is $1000 and $1200 for 1.5 meter.  I needed two additional cables and ordered some 12 AWG cable from Ali Express.  Built two 1.5 meter cables for $60 each.  Recently I did an afternoon of A/B comparisons.   On Hegel H30 mono blocks and on a pair of PrimaLuna Eve 400 mono blocks.  The differences were non existent.   I was not able to find any circumstance where the $60 cables did not sound identical to the $1000 cables. And before anyone says I need how to use critical listening skills to understand the difference,  I would counter that if any difference cannot be readily identified, then it has no value.  I wonder how the $90k cable would fare?  

 

@kennymacc 

+1

That and $2 million dollar sports cars. If I had a million dollar system, I would audition them. If you have an unlimited budget and unlimited passion for something... then that is your choice. It might be the very best power cord for most $500K amps.

If someone has a system of that caliber I would enjoy listening to it. 

I wonder how the $90k cable would fare?  

Only one way to find out is try it yourself.

I appreciate the OP posting this on multiple forums. It’s important to save folks from their own dark impulses and to tell them how to spend your money, and he’s good at it. LOL, those cables have European plugs on them anyway, so those of us in the States could not use them at any price. Then again maybe he works for EQ audio in Canada and is just drumming up business.

The OP is also selling $1300 interconnects on USAM, and that's in US dollars.

https://www.usaudiomart.com/details/650063877-mit-shotgun-ma/