What, did I take a wrong turn and end up in the "Ask Amy" blog? :)
No, it's the age-old situation of buying something for someone that they didn't want, which usually means you 1.) didn't pay enough attention to their preferences and/or 2.) you're trying to "improve" them by forcing your ideals upon them. Example: "I bought you this book on how to organize your life - I think it might do you good". My suggestion is to get rid of anything you have that you've offered to him that he didn't want, because if you keep those things around you will only be reminded every time you see them that he "rejected" your gift. People do change, but they need to get there on their own. I've tried to get my daughter to listen to my system to see how much better it sounds than her cheap Apple earbuds (actually bought her some Tin Hifi IEM's to get closer to better sound) and she'll listen the appropriate amount of time to not hurt my feelings, but it's clear she's not interested.