Isn't MCA Dead? Why is TAS touting MQA features in current emails?

 @4afsanakhan that is funny!

MCA died after Universal Music took it over:((

@moonwatcher 

Goodnight, David 

NQA dieded.

I thought I should participate in the ‘spelling excellence’ thread. 

What sounds better is highly dependent on your equipment. Henes all the controversy.

MQA had a reason to exist a few years ago, but now, it's lossy compression scheme (containers inside containers in a "zip file" scheme that needed to be mathematically "unfolded") simply isn't needed in a world where the Internet is fast enough to stream full-bandwidth 24-bit/192KHz PCM files.  Times have simply passed it by. Hopefully Tidal will jump off this bandwagon too. Now, who knows what tomorrow might bring if someone wants to buy out MQA and keep it going? Or invest in them. There are various kinds of bankruptcy. Some companies emerge from them and keep going, others do not. With even Spotify finally thinking about lossless CD quality streaming, (after lying to us a few years ago), times have passed MQA by. 

Oh, you'll have some "enthusiasts" out there who will swear it "sounds better" but independent testing, examining the files, shows otherwise.  Time to say goodnight, Chet. 

No format makes it SCAD or MQA long as there is not enough interest with 99% of consumers. Audiophiles we are a speck. And all major recording companies produce what sells to that 99% and where music is background music and portable music on car radios and most of all Phones with earbuds. MQA was dead on arrival and always keep in mind magazines on an extended arm for sales and creating market trends they are no longer hobbyist magazines. MQA went out of business that is how bad sales were, while even SACD keeps going.

I hope not.