I agree with the comments of the others here. A record being new and pressed on 180 gram vinyl doesn't mean that the rest of the production process has been performed to strict quality standards. It is also important to clean records before they are played the first time, and to keep them clean.
It is important to perform an initial thorough cleaning to remove the mold release that is on new records. The mold release can cause a 'veiled' or 'scratchy' sound, and will attract dust,etc. to the record. It will also foster microbial growth on the record. A good enzymatic cleaner is the most effective for removing mold release. By the way, the Audio Intelligent Vinyl Solutions products will be back on the market in a few days and they offer an enzymatic formula and a product line the was picked as the Stereo Times Analog Product of The Year in 2005. Their products are the most effective that I've found in over 30 years of cleaning records.
Good luck with your analog rig.