Unless they can statistically prove over a larger population that it sounds better, it don’t mean jack
I highly doubt people buy their audio gear to statistically prove (satisfy) the mass population. I have a strong feeling they buy them to satisfy themselves. Not other people. There may be exception.
Believing anything someone or some company subjectively says without going through this kind of statistical scrutiny is akin to believing in get-rich-quick schemes
Again, I don’t think people blindly listen to what a company subjectively says. There may be exceptions. I have a strong feeling people buy their audio gear based on what they like and enjoy. Personal preferences. Commensurate with their budget / money outlay they can afford. Who cares about "Statistical scrutiny", and not sure whether the masses or a large group of "sample population" needs to have any impact on individual people’s decision to buy their personal audio gear.