Companies that produce really high end equipment are not unaware or stumbling around. They don’t play with blind tests any more than the top birders in the world need to refer to google to make sure of the correct identification of a sparrow.
I totally agree. They know what they are doing, and huge part of that is marketing their story. They know better than to try to compete in a lower cost market even if they could make products with their house sound for a significantly lower price. It would be as futile as if Ferrari tried to try to compete in the sub $30k new family car market. They don’t know how to do it. It ain’t easy at all! They could possibly team up with Toyota, but that would just tarnish their brand image, even if it turned out to be an excellent family car. The people who buy Ferraris don’t want to see the label on every low end sedan and mini van everywhere. The people who don’t typically buy Ferraris aren’t going to care much about that label. Making a car analogy is somewhat weak because a fast Ferrari easily has measurably better performance than a sub $30k family sedan. With audio equipment the "performance" as it might be measured typically doesn't correlate much with the price. So it's paying for taste, just like paying for styling on a Ferrari compared to some cheaper car someone has hot rodded so it's crazy fast. High end exotic cars typically get their special looks by having small amounts of internal usable space compared to the size of the car. Any practical design cannot look the same.