I highly doubt people buy their audio gear to statistically prove (satisfy) the mass population.
Well, that's not the point I was making, but they should use statistical information to filter their own decision-making process. And studies like Toole and Olive's show the likelihood of what the typical human prefers. I'm first going to assume I'm a typical human before I assume I'm an atypical one and flounder around testing atypical equipment. Likewise, with electronic equipment I'd rather start from a neutral base and determine what adjustments to neutral I prefer. That's why humans use common baselines for just about everything.