why do people feel the need to buy expensive cable

"11-29-15: Taters
Zd452,

They will send you all the cables you want if you are willing to pay the 5 percent of the retail price of the cable plus shipping. They don't provide this service for free."

The 5% they charge you goes toward the cables if you end up buying them. If not, it goes into your account and you can spend it however you like. They're not looking to keep your 5%. In fact, when you use the 5% to buy something, you'll still get the standard discount of 10% on your purchase.

You'll pay shipping, of course. That's just a given.

@everyone. If somethings sounds great and it's cheaper it's a no brainer. Get what you can afford and enjoy it. Some cables perform way over their price points. It depends on your system. A cable will not always sound better if it costs more. However, we set the market. If we are paying they will keep selling. Enjoy what u have!

I would be ok using my old audio quest Quartz rca's, or would the groneberg Quattro ref be an improvement ver the audio quest Quartz cables???????   They are about 200$ 1.5m pair for groneberg. 

Or just save the cash and use my old audio quest Quartz. ?????

Of course, I entirely disagree with you. There is no strong correlation between price and sounding outstanding, but there is some correlation, which means you cannot expect to find much excellence among the cheaper cables. But I remember when rejected paying $150 for Fulton's speaker wires and settled for welding wires that I thought looked like the Fulton wires but found they weren't and thus I went back to my Radio Shack wires.

I used to be a I'm not spending on cables guy. I remember when I first went from Audioquest rocket 44 and I put in clarus Crimson. Big change. Then I went the high fidelity ct1 brand and it was even better. Expensive but I enjoyed them.  I still have them and I enjoy them. I can't go back to the other stuff. The higher priced cables sounded better 90% of the time to me but all of our hearing can be a little different as well as tastes. I've been blessed to try lots of cables cheap and expensive. In 8 years I've had extended auditions of more than 20 different brands.  Some good.  Some bad but system matching is important.  You have to know what you like most. Your type of music is important as well. I listen to a lot quicker faster jazz. Speed, decay and detail is important.  It's just depends on what you like and what you are willing to pay for it.  I'm not going to down people that don't spend on cables. If you can hear the difference that all that matters.