YouTube Indicates What the Future is For Audiophiles - Interesting Demographics.


Howdy,

I just wanted to share some data from YouTube as I found it quite eye-opening and thought some of you might too.

I've posted a couple vids on YouTube recently and, as some will know, YouTube provides analytics data with every video, which is available to the channel owner.

The first video featured a Krell KSA 80 amp and at the time of writing this there have been 9,500 views:

Female - 0%
Male - 100%

13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 0.9%
45–54 years 13.5% 
55–64 years 44.4%
65+ years 41.3%

So, 100% male, and pretty much all of the traffic is from guys 45 years old and above, with 40%+ from guys over 65!!

The second video was a spoof (song) on Audiophiles that was shared a lot and watched by a lot of audiophile spouse, so the stats were slightly different, but not much. At the time of writing, 18,150 views:

Female 2.4%
Male 97.6%

13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 5.9%
45–54 years 18.6%
55–64 years 35.5%
65+ years 40.1%

The video was watched by a few females because it was shared and hit with a slightly younger audience but not by much. For all intents and purposes, the stats are the same for both vids.

Caveat - YouTube tends to attract an older audience and it's tipped up towards males. TikTok would show different results, but I think YouTube is really the platform of choice for most of us, so the data is more pertinent. 

Conclusion - we're a dying breed. 40% of us will be dead in a few years and there's not many 'yoots' coming through to replace us.

No real surprise here but we're all blokes - old, fat, sweaty, bearded, and about to kick the proverbial bucket. (Yes, I'm speaking entirely for myself).

Do you think there's more that manufacturers, dealers, reviewers etc. should be doing, or is it just the inevitable playing out?

Thoughts?

Here's the link to the two vids for reference: 
Krell KSA80
The Audiophile Song

128x128rooze

its also the demographic that can afford most of the stuff we call audiophile equipment.

Also Audiophiles have made a bad name for themselves with their silliness and absolute snobbery to younger generations as a whole, not everyone of course but as a whole.

Just hang out in a few "audiophile snake oil" groups and you'll see how the rest of people out there think of us as a whole. We are disappearing because we have done it to our selves and our silliness to believe every next best thing in audio even when its just snake oil, we defend that to the death even when its probably snake oil.

We spend stupid money on gear that is well frankly not worth the money in many cases but will die for that gear if questioned. 

We also are a disappearing generation of musical tastes where modern music is meant/mastered to be played on head phones and sound bars, Not in a dedicated listening room. 

Then there is the space needed for many of our systems, young people cant afford to dedicate a whole room to listening to music, especially in their 500sqft condos worth more then our 2500sqft houses from a few decades ago. 

times are changing and so will music listening.  I don't see much of a future for many of the hi end companies, some of the larger ones will survive but i doubt many of the smaller outfits will, specially the one man shows or smaller companies. They tend to die off when the founder dies and most of the founders are older now. 

I have to agree with @glennewdick . We are a dying breed, but I don't think that it's anything to be depressed about. We should be glad that we have been, and will continue to be until our last days, part of a very exciting era. We saw the glory days and enjoyed them, and we continue to enjoy the music and our systems.

What happens in the future to the industry will simply reflect the current interests and tasted of the public in general. Will they be missing something great? I think so, but they won't know what they're missing because they never knew it to begin with. We need to just realize how lucky we have been.  

Agree with both posters above. What’s depressing to me is the rate at which it’s going to happen, judging from those age stats. Does anyone think the industry at large could do more to appeal to younger generations and also to the multiple genders that aren’t male :)   ?

 

Post removed