Dougmc - What you say does make sense, however there is always another point of view.
One way for this company to make it's upgrades seem more valuable would be to make other somewhat similar upgrades seem more valuable. IOW - They sell better resistors and capacitors, connectors, whatever. "Do they really make a difference?" the potential customer might ask himself. Well heck, even the fuse makes a difference, so the upgrades must make a difference also. "I'm gettin' them upgrades, Level 3 for me."
I don't know the company of course, so it's purely hypothetical. But I believe it's a valid point.
One way for this company to make it's upgrades seem more valuable would be to make other somewhat similar upgrades seem more valuable. IOW - They sell better resistors and capacitors, connectors, whatever. "Do they really make a difference?" the potential customer might ask himself. Well heck, even the fuse makes a difference, so the upgrades must make a difference also. "I'm gettin' them upgrades, Level 3 for me."
I don't know the company of course, so it's purely hypothetical. But I believe it's a valid point.