They used B&W as in BMW to piggy back on the car company's upscale image and know, they move to a more "history rich" name which tells the story about co-founders, etc, etc. Unfortunately, the more they grow, the more their products look like overrated BMW and less like handcrafted "boutique" creations. Their latest Sig Diamond is as BMW as it gets. Or Hyundai, whatever.
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- 42 posts total
- 42 posts total