Avalon Pricing Policy?

Art, your high moral standard is surely admirable. But we are talking about a business transaction here. Business transaction is all about negotiation, particularly when high-priced goods is involved. To me, unless I am buying rarity, a seller who refuses to negotiate is sending me a signal that he doesn't want my business. In this case, there is nothing wrong buying from web. The situation is created by the dealer, not by the customer. No one is using the dealer here.

I have bought many equipment new from local dealers and I have yet run into one who won't give any discount. I am not talking about deep discount here but a dealer should have no problem giving 5 -10% off list price to make a sale.

I don't know what Avalon's policy is. If they indeed revokes dealership because someone gives a 5 -10% discount, I don't think they will have too many dealers selling their products.

Well, it's great that you are offering the dealer the business. That gives them the opportunity to be creative within whatever rules they either need or like to follow.

Unless the buyer is making out the check or payment to the maker of the goods instead of the dealer him/herself, dealers do have some latitude with the sales price!

Apart from that of making a poor deal for themselves of course.