As far as 'the room will have some influence certainly'. I completely disagree with Ralph on this because he is seriously underestimating the effect the room has on bass response and has chosen to ignore the mountain of scientific data compiled on this subjectI think actually we're on the same page. But Mapman is talking about 20Hz response and so am I. That's a bit different than **perception** of bass, which is very much affected by the room (for example I have a room resonance at 26Hz in my room, which tends to reinforce bass impact, but its at 26Hz no 20Hz. I tend to be very literal it that helps...). IOW the room isn't going to change the actual frequency response of the speaker, although it will affect to a large extent the **perception** of bass coming from the speaker.
Duke LeJeurne of Audiokinesis makes an excellent subwoofer system he calls 'The Swarm'. It is a set of multiple subs that can be distributed so you don't have problems with bass in some parts of the room (like the side wall) and not in others (like the listening chair).
As a general rule of thumb I usually regard the room as half of the overall system sound.
If the SPL is 3 dB down at 20 Hz then you will hear 20 Hz as half as loud as any frequency that is measured as 0 dB. If 20 Hz was found to be - 6 dB it would be 1/4 as loud as a frequency at 0 dB.Actually in the above case being down 3 db it would take double the amplifier power to make up the difference but the ear would not hear the -3db as half as loud. If the speaker were 6 db down then that tends to sound closer to 'half as loud' and would take 4x amplifier power to correct.