Anticables

chrisr, It is only a scam if the manufacturer either does not deliver the product at all and keeps your money or refuses to honor their written return policy, neither appears to be the case here despite your own personal bias.

Jif peanut butter: Scam?
I bought a jar of Jif peanut butter for $2.89 and a store brand of peanut butter for $.89 and the store brand tastes the same, maybe even a little better! There is obviously no reasonable way that I could have even suspected this before trying them but I will not return the Jif and get my money back even though the store allows it.

I think "Scam" is a generic term used or thrown about having several meanings..I tried these cables a few years ago and my impression was far from satisfied..Terms like disappointed,wasted money,,misrepresented ,nothing I wanted to keep etc etc..Im sure I used the term scammed or scam in my language with friends,so maybe the original poster is using a broad brush in his posting

I had been a customer of Anticables for more than year until I upgraded to some more expensive cables. I still use their USB cable and am happy with it. Do Paul's cables sound better than the 10 times more expensive cables? I doubt, otherwise I wouldn't upgrade to the more expensive ones. But Paul's cables definitely sound above their price points based on my experience. I moved up the food chain from Level 1 to 3 for both interconnects and speaker cables and experienced improvements. For the full disclosure, I did try the Level 6.2 interconnects and decided to the other direction. My experience with Paul has been very positive. I think he is an honest and professional business man. I had no trouble to return the cables that didn't match my system for full refund. System synergy is important when choosing cables like mitch4t said. Share more details on the rest of the system setup other than the cables will definitely help other forum members to provide constructive feedback IMHO.

I would like to hear what gear and other cables you are using - as
Mitch4t requested.

madavid0, please tell us what kind of equipment you are running.

Amp?
Preamp?
Speakers?
Cd player?
DAC?
Turntable?
Cartridge?
Phono preamp?

And add to that list...
- Power Cables
- Speaker Cables
- other IC’s.

One pair of Anticables will not necessarily improve the sound of an entire system - if your other cables or components are lower resolving - you will hear little in the way of improvement.

Anticables adopt a different cable architecture that can effect component perofrmance and tend to provide much better performance when used with other Anticales of the same or higher model in the audio chain. 

When used with other brands they may not provide the anticipated improvement.

Also exactly where did you install the cables...
- between a source and pre-amp?
- between the pre-amp and power amp?

We need all of the details to assist in providing advice on how to resolve your issue.

Personally, I’ve spent a long time experimenting with cables and I have found that a single cable can impair the sound quality to varying degrees by attaching it to different components. That applies to both power and interconnect cables.

Regards...

Peanut butter claims are just not comparable to audio cable claims.  
Stores' private label peanut butter is generally produced by a well-known manufacturer and there's no claim on either side of "being better than". There's a claim of being cheaper though, something that is verifiable and hard to argue against.
Jif has never tried to fool anyone by selling something as peanut butter in a jar when it is not.
In the case of a boutique cable product lines, there's a claim of non-demonstrable audible superiority and an upgrade path based on solutions to problems that are irrelevant in hifi.  This is not bias, this is scientific fact.
A blatant example is jumpers.  Or the infamous 72V DBS system.
 
Knowingly selling something for what it is not is a scam in my book.  It's cheating. 
If they were claiming "our cable comes in colors of your choice and is bigger than brand X, so that your hifi gear can look better and make you feel better about how it sounds", then we would have an honest proposition:  real features and real benefits that may apply to you.