How would you get into the biz?

Thanks for all the input everyone, I am still reading, just in lurk mode as I learn more and more. :)

Best,

E

Erik,

Many designers/manufacturers started as hobbyist, building something for themselves. Friends/aquantinces hear their handiwork and asked for some to be built for them. You could start this way. Build for your friends, build some and pass them on at costs to folks who will review them for you, then expand. Several speaker builders have done it this way. It’s not a fast road to riches and most fail/go under. But it is a way to start without investing (losing) too much money.

Good luck if you try it........

Build a pair and do an audio tour with members on here in good standing. AJ of Soundfiled Audio did this with a pair of his speakers on Audiocircle as have other manufacturers.

If you can answer the question "why" you want to be in the business, then the "how" is easier to answer. The industry is saturated with a plethora of fantastic options, so if you’re getting into the game, what are you bringing to the table that differentiates you? What is your competitive advantage relative to the already established brands?

If you’re going to pursue the low cost leadership route, then you probably want to get on with Best Buy and the major retailers. If you’re going the high end/boutique product route, a tour showcasing your product at the boutique stores makes sense.

I think it just all comes does to what you’re bringing to the table and what your target audience is. 

To paraphrase Steve Martin, "Make something that is so good they can’t ignore you."