If you were to market a product, what would you do?


My question is a simple one. If you had a product that you wanted to market, little budget, how would you go about getting it out there in the market? In home dealerships, audio shows, online reviews, audio clubs, find people who are distributors for other non-brick and mortar audio products, etc?

bigkidz
Bigkidz,
Thanks very much. This DAC is quite unique and interesting. I have the 101d tubes in my preamplifier and they are extraordinary IMO.
Charles
C1dad - at first I built the DAC for my own personal use.  I was using the 26/226/326 tubes.  I preferred them over the 101D tubes.  When everyone asked me to make them one, I had to use the 101D tubes.  They did not originally sound as good as the 226 tubes but we made adjustments to the voltage and that is when things just seemed to click.  No going back now.  We are using the Full Music brand.  What are you using?

Hi Bigkidz,
I am a fan of DHT tubes, Psvane W.E. Replica 101D in my Line Stage and EML XLS 300b in my amplifier. If your DAC is going to be used in an audio show I’d like to hear it. I believe that the 101D is a superb sounding tube.   Best of luck to you.
Charles
I had an audiophile company....takes a lot of shoe leather, and money...and then its iffy.  Lots of hard work.
inna3,402 posts
09-27-2017 6:34pmEuropeans often are more open to new things, Americans tend to be more conservative. I would try to involve them too.


Americans tend to be less educated and easier to trick than most other places including Europe. The toys they make in Europe for audiophiles are also designed to trick our Americans that are wealthy and unaware of their spendings or spend unreasonable (good and permissive credit system too!) so the marketing strategy should be towards large amount of bs. The more bs in your story, the more probability to market your item and more profit you will make and that works just about around anything you can think and one of the brightest example -- meds and pills (perhaps there are some Rx for marketing inspiration and motivation or similar kinda bs)

For cost efficiency, you can stick to Audiogon and other famous sites so you don’t spend extra monies for publishing your bs.

Raw materials to build your ultra-high-end unit can be purchased in bulk directly from China including precious looking chassis which is another way to trick. Chassis must be WAF-friendly and an eye turner.

So my advice is to TRICK as hard as you can and as much as you can and the more you trick the better marketing you get.

Also ye gotta make an impression of BIG corporation by saying WE instead of I.