7M or 25 ft HDMI cable for 4K UHD


I just got a new LG 4K UHD TV and need to replace my old cheap HDMI cable with a good quality cable. It will need to be 7M or 25ft either would work. 
I'm reading forceable over 20 feet the preferred cable needs to be "active" instead of passive. I read on BJC site that they recommend active, is BJC a good cable to use or is there are better cable?
Couple of questions: 1. Do I need an active cable?

2. What is a good or great cable for video/audio at this length?  
joeschmoe
I use a 35' Blue Jeans BJC HDMI cable to run from my Oppo UHD player to a 4K projector. Works perfectly on streamed and BD 4K video content. I can't comment on audio quality as I only run video on the HDMI cable.
I also run 25' Blue Jeans HDMI cable from my Oppo 205 a 4K projector and have never had any problems. I only run video on the HDMI also.