I've seen the predecessor finishes to the Soul matte standard finish, on other Zu speakers. Sean Casey assures me this is better still. Every time he's told me that in the past, regarding improvements to their paint, he's proven correct. For anyone who can afford it, I think one thing hasn't changed -- gloss automotive finishes change the look of Zu for the better in absolutely every respect. So that's what I recommend for anyone whose finances allow it. The matte finish, however, does not look cheap in any way. It's stable, smooth-for-matte, durable and consistent.
Phil