But their return policy needs to be clear at the point of sale.
to be fair.. it is posted on their website and I am at fault for not reading it.
I do understand them not wanting to accept returns on “non-stock” items
I get that too, however, the 5 meter cable I bought is listed as a standard length on the manufacturer's website and is a choice on the drop down menu on the CableCo website. It did not occur to me that they might have a "no refund on anything other than 1 meter" policy.