If it is only to sell somethiing to me, I guess not me. It is kind of like people who pay $5 for a Coors Light (or other) T-Shirt. Should'nt they be paying you for wearing a billboard advertising their product.
Now if someone was renting out a home theater room for a party, I might pay for that. No different then getting a private room in a restaurant. I've actually seen this sort of thing in Asia, although it is not an audiophile room. When Michael Jordon takes his family to the movies, he usually pays to rent the whole theater room and they invite their friends. It is the only way he can watch a current movie in a large theater with his family in peace. He would be mobbed by autograph seekers during the movie otherwise.