Room Treatment


Hello All

I have been doing some research on room treatment and am not really sure how to proceed. I am listening in a 12’x 20’ x 9’ living room with the speakers on a short wall. Have recently updated equipment and now want to extract better performance. Has anyone here had GIK advise them what products of theirs to start with?  How many people actually take room measurements before proceeding with treatment? 
I think i need to start with front corner traps, minor first reflection point treatment and at least 1 good trap on the rear wall. thoughts?  
Thanks


ama732mx1
As brownsfan suggests all these companies will over-sell you. Not that their products are not good but it helps if you know what you want ahead of time but doing some experimentation. Find your 1st reflection points using the mirror method and dampen them in series using cheap acoustic tile.  https://www.parts-express.com/sonic-barrier-fwp122-studio-acoustic-foam-wedge-panel-12-x-12-x-2-black-12-pack--260-547
Dampen the front wall first then the side walls. Some people actually like the look of the tiles. Once you have it figured out you order the size and number of decorative panels you need. I am not a fan of bass traps. I have measured several rooms with and without bass traps and have not found any alteration standing wave location or intensity.
In damping the reflection points correctly you should notice that the image solidifies like a picture going into focus. Once you have the proper image you can stop. To get the best bass possible in your room get a rolling desk chair and roll your self back on forth in the area of your listening position to find the spot where the bass sounds best to you and plant your listening chair there. 
GIK is one of the highest value product providers out there. For the price of a tube trap from ASC you can treat your whole room. Also, their advice is professional level.

Best,

E
Thanks for feedback everyone. I will probably make some of my own panels. Gotta make em look nice for living room though. I have a vaulted ceiling and i’m sure that is not good for sound. Not sure I want to install “clouds” though. Wish i could afford a dedicated listening room to go crazy. 
I made my own simple corner absorbers several years ago out of covered Owens Corning 703. 8'x20"x4" deep, standing in four corners, they are considered more of a broadband absorber than a bass trap. I since have come to understand I can get them to absorb more of the lower frequencies by making them 6" deep, and I am also looking into putting a front diffuser pattern on them to keep some of the mid high and highs  in the room.