These seem a bit pricey $$$

I was slightly surprised at the pricetag (I say slightly because there are so many very expensive audio products out there that nothing shocks me).  Before he mentioned the price I was guessing around $3 - 4k.  Best of luck to the company.

As far as SG goes, I enjoy his videos.  Mostly because of his enthusiasm for our hobby in general.  I think he does a great job of conveying a 'try it for yourself' attitude and just having a good time listening to music and gear.  Something lacking in many posts IMO.    

No worse than many analogue products.  :) 

Anything Swiss comes with a huge price gouge, they've had centuries to develop the technique. Buy American.

Are these speakers subject to tariffs?

One of the things I like about my oft mentioned Klipsch Heresy IIIs is they’re NOT another "tower with drivers and a tweeter in a box" 89db or so speaker. I’m simply bored with the sameness of the thousands of these things out there (and I’ve owned my share) so it’s high efficiency horns for me for the foreseeable future, with the ability to use pretty much any amp regardless of its output.